How is a DECA project judged compared to a role-play?

The correct answer highlights the distinct evaluation criteria used for DECA projects and role-plays, emphasizing that projects are assessed primarily on their research components, whereas role-plays focus on verbal communication skills.

In the context of DECA, projects typically involve substantial research where participants investigate a specific business problem or opportunity and then present their findings through written reports and presentations. Judges look for depth of research, application of relevant marketing concepts, creativity, and overall coherence of the project.

On the other hand, role-plays are designed to assess a participant's ability to apply their knowledge in a simulated real-world scenario. In these situations, judges focus on the effectiveness of the verbal communication – including clarity, professionalism, and persuasive ability – as the student interacts with a judge who plays the role of a business stakeholder.

This distinction underscores the different skills being evaluated and helps participants prepare accordingly for each type of assessment. Evaluating projects on research and role-plays on verbal communication allows DECA to comprehensively assess a student’s abilities in both analytical and interpersonal skills, vital for success in business environments.