What aspect does the integrated marketing campaign focus on?

The correct answer highlights that an integrated marketing campaign primarily revolves around planning a cohesive marketing strategy for a specific event or initiative. This approach ensures that all marketing efforts—such as advertising, promotions, public relations, and social media—are aligned and work together towards common goals.

By focusing on a real event, the integrated marketing campaign can use various channels and strategies to reach target audiences effectively and engage them in a consistent manner. This coordination helps to enhance brand recognition, create a unified message, and ultimately drive better results for the event in question.

Other options, while relevant to marketing, do not capture the essence of an integrated marketing campaign's focus. For instance, developing financial strategies relates more to budgeting and financial planning rather than the execution of a marketing campaign. Creating an advertisement is just one component of the overall campaign and does not encompass the broader strategic planning involved. Conducting customer surveys is useful for gathering insights on consumer preferences but does not directly address the planning and execution of a comprehensive marketing strategy for an event.