What is a key reason for including a clear call to action in a business proposal?

Including a clear call to action in a business proposal is essential because it guides the audience on the specific next steps they should take or the actions they should consider. A well-defined call to action helps in clarifying what you want the reader to do after reviewing the proposal, whether that's to schedule a meeting, approve a budget, or sign a contract. This not only fosters engagement but also helps ensure that the proposal has a practical outcome by motivating the audience to act.

While a formal conclusion wraps up the proposal, showcasing the budget outlines financial aspects, and summarizing benefits highlights the proposal's value, none of these elements provide the actionable directive that a call to action does. The purpose of the call to action is to transform interest into action, making it a critical component of an effective proposal.