Which of the following is included in integrated marketing campaign events?

An integrated marketing campaign aims to unify all aspects of marketing communication to deliver a consistent message across various channels, and products and services play a crucial role in this strategy. By including products and services, a company can effectively showcase what it offers and highlight how these offerings meet the needs of its target audience. This alignment ensures that all marketing efforts focus on promoting these core elements, making them the centerpiece of various promotional activities.

In an integrated marketing campaign, the presentation of products and services is not just about listing features; it involves understanding customer satisfaction, building brand loyalty, and differentiating from competitors. The seamless integration of messages around products and services helps reinforce the brand's value proposition and enhances the overall customer experience across multiple touchpoints.

The other options, while relevant to a business's overall strategy, do not directly align with the core components typically involved in an integrated marketing campaign. Sales strategies focus on how products are sold, financial forecasting relates to economic planning, and human resources planning deals with workforce management—none of these specifically represent the content or interactions central to an integrated marketing approach, which centers on the communication and presentation of products and services.